For the connoisseur of life
Båstad & Bjäre Peninsula
Classic and trendy. Small-town idyll and international stardom. Sporty and festive. Sea breeze and crowd. Full speed and peace and quiet. Close and different. Welcome to a small peninsula with a long history, bold contrasts and a diversity of experiences.
World-class cycling
Scenic hike
Art & culture
Båstad & Bjäre Peninsula
For the connoisseur of life
We are your official tourist guide
Spa & enjoyment of life
Unique & personal shopping
Winter on the Bjäre Peninsula
Bookable activities
A peninsula full of experiences
In Båstad & on the Bjäre Peninsula there is a unique combination of beautiful nature, rich culture and exciting experiences to explore. Whether you are here for a romantic weekend, conference or a family holiday, there is something for everyone to discover in Båstad. So why not book your experiences today!
Upcoming events
Stories from Båstad & the Bjäre Peninsula
When Båstad became a seaside resort
Classic destinations
Awesome selfie spots
Construction in 365
Wonderful all year round
The Bjäre Peninsula is a place characterized by unique experiences, inspiring shopping and exciting events all year round. There is something here for all tastes and interests, whether you are an adventurer who wants to try water sports, a cultural person who wants to explore historical sights or a shopaholic who wants to browse among unique and personal stores. Welcome to discover Båstad & the Bjäre Peninsula 365 days a year.
Båstad & the Bjäre peninsula all year round
A magical winter
Winter on the Bjäre Peninsula is something very special. The calm, magic and beauty of nature is almost indescribable.
Spring invites
With spring, nature comes to life, the event calendar fills up and on the Bjäre Peninsula you can fill up on energy.
A summer with pulse
Big city pulse, port life, beach hangout and outdoor experiences on Sweden's Riviera. This is where you want to be in the summer.
A crisp autumn
Now the pace begins to slow down and nature changes its appearance. Enjoy hiking, cycling & sea as far as the eye can see.
