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For the connoisseur of life

Båstad & Bjäre Peninsula

Classic and trendy. Small-town idyll and international stardom. Sporty and festive. Sea breeze and crowd. Full speed and peace and quiet. Close and different. Welcome to a small peninsula with a long history, bold contrasts and a diversity of experiences.

Bookable activities

A peninsula full of experiences

In Båstad & on the Bjäre Peninsula there is a unique combination of beautiful nature, rich culture and exciting experiences to explore. Whether you are here for a romantic weekend, conference or a family holiday, there is something for everyone to discover in Båstad. So why not book your experiences today! 

Upcoming events

2 March
Depending on the Weather
25 Apr.
Thora Vingård ❤️ Ferdinand Vinbar Winemakersdinner
25 Apr.
Fashion show
26 Apr.
POP-UP Sale Studio J & Home of Styling
27 Apr.
Vernissage - Erik Hårdstedt

Stories from Båstad & the Bjäre Peninsula

When Båstad became a seaside resort

Classic destinations

Awesome selfie spots

Construction in 365

Wonderful all year round

The Bjäre Peninsula is a place characterized by unique experiences, inspiring shopping and exciting events all year round. There is something here for all tastes and interests, whether you are an adventurer who wants to try water sports, a cultural person who wants to explore historical sights or a shopaholic who wants to browse among unique and personal stores. Welcome to discover Båstad & the Bjäre Peninsula 365 days a year. 

Båstad & the Bjäre peninsula all year round

A magical winter

Winter on the Bjäre Peninsula is something very special. The calm, magic and beauty of nature is almost indescribable. 

Purple hill lily from Grevie Backar

Spring invites

With spring, nature comes to life, the event calendar fills up and on the Bjäre Peninsula you can fill up on energy. 

Audience from the festival Summer on in Båstad.

A summer with pulse

Big city pulse, port life, beach hangout and outdoor experiences on Sweden's Riviera. This is where you want to be in the summer.

A crisp autumn

Now the pace begins to slow down and nature changes its appearance. Enjoy hiking, cycling & sea as far as the eye can see. 

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