Author: One Planet Journey
Outside the window of our summer house in Bastad, on the Bjäre peninsula in southern Sweden, I see our next-door neighbor's vines weaving in and out of the perforations in the fence, clusters of grapes jostling for space with the late-autumn raspberry bushes. Ah, Sweden – a place where you can trust most things, except perhaps the weather. But, with warmer temperatures, Bjäre peninsula residents have front row seats to a shift from hobby wine enthusiasts to professional, full-throttle commercial vineyards. When you think of Sweden, tech innovation, crisp vodka, sleek design, and sustainable development, might be top of mind. Not vineyards and centuries-old winemaking traditions. This is about to change as the hotter climate brings the frontier of wine to northern lands.
As an entrepreneur and startup nerd, I can't help but draw parallels between the ongoing wine movement and the Swedish tech revolution I played a part in. When the startup culture found its legs and sprouted like wildflower, our community drew comparisons with Silicon Valley, and has gone upwards and upwards ever since. Swedish tech became synonymous with top-tier innovations, building on a legacy of visionary pioneers and industry giants who had laid the groundwork and infrastructure for the blossoming which followed. With a long-standing dedication to innovation, devotion to sustainability, and its collaborative approach, Sweden has the chance to make a mark for itself as a new, high-quality producer in the old world of wine.
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